Shoshana Zuboff is an American author, scholar, and thought leader best known for her work on the social, economic, and psychological implications of digital technology. She is a former professor at Harvard Business School and a faculty associate at the Berkman Klein Center for Internet & Society at Harvard Law School.
Zuboff gained prominence with her books. Her earlier works include In the Age of the Smart Machine and The Support Economy, where she explored the implications of technology in business and society. However, she is most widely recognized for her 2019 book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. In this book, she discusses how major tech companies manipulate personal data for economic gain and the implications of this for privacy, autonomy, and democracy.
Her work has sparked significant discussion and debate over issues like data privacy, the power of big tech firms, and the future of work in a digital economy. Zuboff's insights have made her an influential voice in the ongoing conversations about technology's role in society.
