Katy Milkman is a prominent figure in the field of behavioral science and a professor at the Wharton School of the University of Pennsylvania. She specializes in areas such as decision-making, behavioral economics, and the psychology of behavior change. Milkman is well-known for her research on how people can change their habits and improve their decision-making processes.
In addition to her academic work, Katy Milkman is also the author of the book "How to Change: The Science of Getting from Where You Are to Where You Want to Be." This book explores the science behind behavior change and provides practical strategies based on her research. Milkman has contributed to various popular media outlets and has been involved in initiatives aimed at applying behavioral insights to real-world problems, including health and financial wellness.
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Wall Street Journal bestseller“A welcome revelation.” --The Financial TimesAward-winning Wharton Professor and Choiceolo...